For the very first time, a leader in Japanese beer, Asahi, teams up with the alluring Japanese imagery of tokidoki for an enticing brew in the form of a limited edition t-shirt that’s sure to become a cult classic. Drink & Fashion, tied together by a shared identity to Japan, tokidoki x Asahi introduces a truly special project aimed to visit several Italian cities in the near future. Fans will be given the chance to pick up these limited edition t-shirts by participating in online contests, visiting exclusive web sites and fashion blogs, and attending special events. The first tokidoki x Asahi party will take place in Milan shortly. Simone Legno lends his creative mind and unique sensibility to a reinterpretation of the trendy and distinctive Asahi soul on a fresh tee that properly embodies the essence of the two brands.
July 05, 2011 — admin