tokidoki Introduces Eyewear for Spring 2013
tokidoki has teamed up with Italian optical Company, Inottica, for an eyewear line. The line targets men and women and includes 11 styles of sunglasses and 12 styles of optical frames, featuring tokidoki characters. On key styles, the tokidoki logo is invisibly repeated along the frame or on the temples, and glows in the dark with a phosphorescent effect. This chameleon-like effect is also featured on the cases decorated with graffiti. This feature is a key aspect of the line, and it carries through the line with special emphasis on color throughout. The collection ranges from $100 – $140. The complete collection will be sold by optical retailers, at tokidoki stores and on our online shop at the end of March 2013.