Introducing the AS Roma x tokidoki collaboration!
For the first time ever, tokidoki has teamed up with a soccer club for a unique collaboration!
AS Roma x tokidoki is so excited to announce a partnership that includes content creation, co-branded product and a complete restyling of the Club mascot!
The first AS Roma x tokidoki collection is highlighted by a collectible vinyl figurine of ‘Romolo,’ one of the central characters created as part of the collaboration as well as a hat by New Era. A new line of clothing for men, women, and children will also be released, as well as a range of bags and accessories.
The collaboration represents a life-long dream for co-founder and artist behind tokidoki, Simone Legno: “I grew up in Nuovo Salario, and despite that, I left home 18 years ago, Roma is the symbol and keeper of all my values, my heritage, my neighborhood, and my memories, and has become more apparent and significant with each passing year. I live and breathe Roma and beyond this collaboration being a career dream come true, emotionally it means so much to me, because I know how proud it makes my family and friends that I have been given this amazing opportunity to show my love for Roma and contribute to our culture.”