Ciao Everybody, I am proud to announce my first personal project: "Simone Legno" for Target. Its an honor and exciting to be invited by Target to make this ‘designer for less" line for kids, and to be put into the history of Target’s designer collections which include Alexander McQueen, Anna Sui, Philippe Starck, Michael Graves and many other incredible talents! This was the very first time that I worked to create a line exclusively targeted for kids, and it was a very free, fun and spontaneous process that led me to make a line of characters based on a young punk rock lifestyle. Ever since moving to America I have wanted to reach the whole country with my art and message, and through Target I can do it! I hope kids will have cool stuff without breaking their piggy bank, but maybe just kindly asking "please please Mum!!”. I am even happy to be able to give a bit of my design for a very affordable price in a period that the global economy is suffering and people are doing their best to make their living. Please note that you won’t see any of the tokidoki characters since this is a completely different project and design experience for me. This back to school collection of tee shirts, school bags and stationery will be available for only a very short time...hope most people can get it! Thanks for supporting me, tokidoki, and my work. Ciao Ciao, Simone
June 25, 2009 — christopher