tokidoki x JuJuBe Be Nurtured Iconic 2.0



You wear many hats, so you need a bag that does the same. Introducing the Be Nurtured! This breast pump bag discreetly stores your pump in the exterior zippered pocket and you can even keep it in the bag while pumping! Plenty of other pockets will keep your pumping accessories and everyday items organized. And if you don’t pump, then don’t worry because this hybrid bag is a multi-tasker just like you! It can double as a diaper bag, carry-on bag or your favorite grab-n-go bag. Not to mention, it can be carried four different ways – as a convertible backpack, a messenger bag, by the grab handle or hung from your stroller. The Be Nurtured will support you in all your parenting needs. Now, if only it could change a diaper.

Please note: The tokidoki x JuJuBe Be Nurtured Iconic 2.0 is limited to THREE units per customer and per household. Multiple orders will be cancelled.


- Fits most standard breast pumps (pump accessories not included)
- Front mommy pocket holds keys (stretch key fob) with plenty of room for more!
- Detachable and adjustable messenger strap has removable memory foam shoulder pad
- Optional shoulder straps ... so versatile!
- Inside organization includes 1 mesh pocket, 1 zippered pocket, and lots of wide open space!
- Back open pocket works great for diapers and wipes organization.
- Structured bottom with luggage feet.
- Teflon™ fabric protector … helps repel stains.
- Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
- Metal Hardware ... we don't trust any of the cheap plastic stuff.
- Machine Washable ... air dry.
- Print placement may vary
- 15.5"W x 16"H x 7.5"D | Volume Measurement: 30.48L

How to measure
Measure under your arms at the fullest part of your chest.
Lift your arms and measure around the highest part of your chest and shoulder blades
Natural Waist
Measure around the narrowest part of your waistline, directly under your bust.
With feet slightly apart, measure around the fullest part of your hips.

All measurements are listed in inches unless otherwise noted

Please note that these are general size guidelines and some styles may fit differently than others