Tag Archives: news

tokidoki Introduces Eyewear for Spring 2013

Thursday, December 27, 2012

tokidoki has teamed up with Italian optical Company, Inottica, for an eyewear line. The line targets men and women and includes 11 styles of sunglasses and 12 styles of optical frames, featuring tokidoki characters.

On key styles, the tokidoki logo is invisibly repeated along the frame or on the temples, and glows in the dark with a phosphorescent effect. This chameleon-like effect is also featured on the cases decorated with graffiti. This feature is a key aspect of the line, and it carries through the line with special emphasis on color throughout.

The collection ranges from $100 – $140. The complete collection will be sold by optical retailers, at tokidoki stores and on our online shop at the end of March 2013.

Clek collaborates with tokidoki on new child passenger seat collection.

Wednesday, October 17, 2012


Toronto, Ontario (October 14, 2012): Clek announces an exciting collaboration with Los Angeles-based fashion and lifestyle brand tokidoki. Together the innovative brands will collaborate on a series of one-of-a-kind prints influenced by tokidoki’s larger-than-life designs and characters. The tokidoki for Clek collaboration will include new color ways for the Clek Olli, Clek Oobr and Clek Foonf child passenger safety seats.

“The tokidoki for Clek partnership was a natural way to expand upon our design DNA,” explained Clek President, Chris Lumley. “tokidoki’s commitment to innovative design matched our own, while their worldwide following and cult status among young parents made this a natural fit.”

“Clek is a great brand that embodies the tokidoki spirit. We love to work with companies like Clek that are making breakthroughs in technology coupled with functional design.

The tokidoki for Clek collaboration is a strong example of where art, progressive technology and children’s car seats converge and show up in our daily lives.”

– Simone Legno, Creative Director of tokidoki

The tokidoki for Clek collection ranges from the award winning Olli booster seat with its LATCH technology to the Oobr, the high-back booster seat that has made the IIHS’s list of “best-bets” in booster seats, to the groundbreaking convertible car seat, Foonf, the only car seat on the market to incorporate vehicle design cues with the REACT (Rapid Energy-Absorbing Crumple Technology) restraint system.

Clek’s 2013 line-up of car seats will be truly one-of-a- kind. tokidoki for Clek will be tailored in Crypton® Super Fabrics which have a moisture barrier, are stain resistant, eliminate odor-causing bacteria and are GREEN Guard Select certified. This creative new line will debut for the 2013 Spring/Summer season.

About Clek
Clek provides modern safety products for today’s families on the go. Utilizing contemporary styling cues and advanced engineering techniques, Clek products excel in both “form” and “function.” With simple innovative solutions, Clek products are designed to make life easier without sacrificing style or safety.