Tag Archives: charity

Sara’s Special Space!

Monday, July 14, 2014

Sara, who is suffering from a rare life threatening medical condition, spends most of her time in her bedroom. With this in mind, tokidoki was honored to help the Special Spaces team and the EMC2 team out to create a fun, safe haven that reflects Sara’s sweet and sassy personality.

After weeks of planning and coordinating, the big day finally arrived, and upon arrival we found out we were not only completely redoing Sara’s room, but FOUR other rooms in the house. We had one day to turn these rooms into a sanctuary, not only for Sara, but for her loving mother, father, brother and nurses. Time seemed to fly as we painted walls, assembled furniture, organized equipment, and added endless special decorative pink and custom tokidoki touches! Highlighted by pink walls and a new pink couch, Sara’s favorite characters from the tokidoki universe, played on the carpet underneath with Mozzarella and the Moofia dancing on the windows with diamante and the Unicornos. tokidoki characters told time on the clock by her desk, and shone light from the ceiling and table lamps!

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

Sara's Special Space

It was such an inspiring experience to see so many people from around the country come together with such enthusiasm to help Sara. For more information about Special Spaces and to see more of the lives they’ve transformed, visit them at specialspaceschicagoland.org

Love Through Design launches an exclusive collection of Nooka x Sanrio watches by tokidoki in aid of Sanrio Foundation and EMERGENCY

Monday, April 8, 2013

Love Through Design, Sanrio and Nooka are launching a limited edition ‘Nooka Zub Zirc 38’ watch on April 21st 2013 designed by tokidoki. The unique time-piece is available for PRE-ORDER now via www.lovethroughdesign.com.

Designed by Simone Legno, the co-founder and creative director of tokidoki, the watch will be in aid of the Sanrio Foundation and EMERGENCY. The collection will be highly desirable and collectable with only 300 pieces being made worldwide – each retailing at 100.00GBP.

Nooka x tokidoki x Sanrio Watch

Nooka x tokidoki x Sanrio Watch

The exclusive ‘Nooka Zub Zirc 38’ watch is produced by US brand Nooka; founded by designer Matthew Waldman, Nooka produces a line of wristwatches and fashion accessories. Their ethos is to “believe in the power of universal languages, to increase understanding and enable diverse groups of people to work together.” The ‘Nooka Zub Zirc 38’, like every Nooka object, is designed with intention; it has the power of clarity, the power to reach the heart of everyone who interacts with it. Form, function, and emotion merge together to create a beautiful design. Nooka sees the whole world as inspiration; it absorbs energy from it and creates new forms. New technologies and materials inspire new interactions and ways of thinking.

The limited edition watch has been created to raise money for the Sanrio Foundation and EMERGENCY; Sanrio Foundation was established in 2010 with the mission to bring smiles to children around the world. Through product donations, Hello Kitty’s hospital visits and partnerships with International organizations, Sanrio Foundation is a true embodiment of Sanrio’s “small gift, big smile” philosophy.

Since November 2012, Sanrio Foundation supports the “right to be cured” with Emergency, the Italian NGO founded in 1994 to provide medical-surgical assistance to victims of war and poverty. Since its establishment, Emergency has worked in 16 Countries, building Surgical Centres, Rehabilitation Centres, Paediatric Clinics, First Aid Posts, Primary Health Clinics, a Maternity Centre and a Centre for Cardiac Surgery. Over 5 million people have received free, high quality health care.

Roberto Lanzi, Operating Officer of Sanrio says: “Sanrio Foundation is built upon community, friendship, and bringing happiness to the world. We are honoured to support the activities of Emergency and their culture of respect for human rights and helping others. We are also very pleased since this special project with Love Through Design and Nooka gives us the chance to work again with our great friend Simone Legno and for a great cause too!”

The limited edition collection of watches is adorned with cult brand tokidoki’s unique designs; tokidoki was co-founded in 2003 by designer Simone Legno. With its innovative line of apparel, handbags, cosmetics, accessories and more, tokidoki has built a worldwide following who have fallen in love with its larger-than-life characters and designs. The word tokidoki means ‘sometimes’ in Japanese; Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person. tokidoki is the hope, the hidden energy that everyone has inside, it gives us the strength to face a new day, and dream about something positive, and the hope that something magical will happen to us.”


Thursday, March 14, 2013

We are thrilled to launch a collaboration with iconic brand, New Era!

Marketed under tokidoki’s men’s label TKDK, the collection features two designs brought to life on 59FIFTY fitted caps, one cap carrier, one tee shirt, and various stickers. The collection ranges from $39.99 for the caps and $29.99 for the cap carrier. For a limited time at the tokidoki and New Era Flagship stores, customers will receive an exclusive skate deck ($60 value, *while supplies last) when they purchase the 2 caps and cap carrier.

In conjunction with the collaboration, tokidoki is excited to host an online auction benefitting World Champion San Francisco Giants Pitcher Barry Zito’s charity, STRIKEOUTS FOR TROOPS.


This auction includes a hand drawn New Era 59fifty cap by Simone Legno, a signed MLB baseball by Barry Zito, the two collection caps, a cap carrier signed by Simone and a skate deck signed by Simone.


100% of the proceeds benefitting STRIKEOUTS FOR TROOPS.

TKDK x New Era x Strikeouts for Troops Charity Auction ends on Sunday, March 24th.

Happy bidding!

Mi Japan Recap

Thursday, May 26, 2011

Grazie mille to all the tokidoki fans who attended the Mi Japan event! We are happy that we could help raise funds for the Japanese Red Cross Earthquake and Tsunami relief efforts!

Just in case you did not make it, check out our recap photos from the past weekend:

Again, thank you for your support!

Mi Japan for Japan, Milan

Thursday, May 19, 2011

tokidoki is happy to announce Simone‘s participation at the second edition of Mi Japan, a festival dedicated to Japanese culture in Milan. This year’s edition is called “Mi Japan for Japan” and the main aim is to raise founds for the victims of tsunami, which took place in Northern Japan on March 11th.

Simone was more than happy to lend his creativity to design a special graphic in order to raise money for the Japan relief efforts. This design will be available on limited edition tee’s and will be sold for 20 Euros. 50% of the profits will be donated to the Red Cross Japan — so make sure to grab yours and support the cause!

“Sanrio For Smiles Exhibition” curated by Christian Gancitano and it has over 20 contemporary artists from around the world who are reinterpreting different Sanrio characters. All the proceeds from the sales will be donated to Japanese Red Cross Earthquake and Tsunami relief efforts!

Simone‘s contribution to the Mi Japan art show! *_____*

We will have our own booth where you will be able to buy products and have fun with our beloved tokidoki characters! So make sure to visit our booth if you are in Milan!

Exhibit info:
Date: May 20 – 22
Hours: 10 am – 11 pm
Location: Umanitaria – Via San Barnaba 38, Milano
tokidoki Booth: N.11 Main Hall
Entrance Fee: 1 day ticket 8 euros – 3 days ticket 10 euros


Relief Run T-Shirts and Tote Bag Available Now!

Thursday, March 24, 2011

The official Relief Run shirts and tote bag is now available online! 100% of profit from these products goes to the American Red Cross Japan Earthquake and Tsunami Fund.

Get yours here!

(Above photo via Zimbio)

Complete details about tokidoki‘s efforts are online at reliefrun.com. Hope to see you this Sunday!

Josh Duhamel’s tokidoki Relief Run

Friday, March 18, 2011

tokidoki is strongly committed in a series of events to support the disaster relief efforts in Japan.

We invite you to join us in Josh Duhamel’s tokidoki Relief Run on Sunday, March 27th at 11:00 a.m. at Santa Monica Beach. All proceeds from this run will go to the American Red Cross Japan Earthquake and Pacific Tsunami fund.

Click here for more details on the run! 2011 Japan Relief Run

#PrayForJapan Art Fundraiser Exhibition

Wednesday, March 16, 2011

tokidoki is heartbroken by the devastating earthquake and tsunami that have hit Japan. We will work to do everything we can to help Japan with this terrible crisis.

tokidoki is giving a special print on canvas for #PrayForJapan Art Fundraiser hosted by Sweet Streets and exhibited at JapanLA. 100% of art sales will be donated to the American Red Cross and those close to us.

Opening reception will be held on Saturday March 19, 2011 from 7pm-10pm at JapanLA, located at 7320 1/2 Melrose Ave., Los Angeles, CA 90046. Please stop by and show your support.

Complete details can be found on the Facebook event page.

Exhibition runs from March 19 – April 4, 2011
Opening reception: March 19th, 2011, 7pm-10pm

For more info about this exhibition:
JapanLA and Sweet Streets

tokidoki x Fiat Yamaha Team eBay Charity Auction

Monday, December 20, 2010

Starting Monday, December 20, 2010, fans of tokidoki and Fiat Yamaha Team can participate in an eBay charity auction to support Riders for Health. Up for bid are 20 Limited Edition T-shirts depicting riders Jorge Lorenzo and Valentino Rossi next to their Yamaha YZR-M1 bikes designed by Simone! The auction will last until December 31, 2010. Happy bidding!

For more info, please click here.