tokidoki Introduces Eyewear for Spring 2013

Thursday, December 27, 2012

tokidoki has teamed up with Italian optical Company, Inottica, for an eyewear line. The line targets men and women and includes 11 styles of sunglasses and 12 styles of optical frames, featuring tokidoki characters.

On key styles, the tokidoki logo is invisibly repeated along the frame or on the temples, and glows in the dark with a phosphorescent effect. This chameleon-like effect is also featured on the cases decorated with graffiti. This feature is a key aspect of the line, and it carries through the line with special emphasis on color throughout.

The collection ranges from $100 – $140. The complete collection will be sold by optical retailers, at tokidoki stores and on our online shop at the end of March 2013.

7 thoughts on “tokidoki Introduces Eyewear for Spring 2013

  1. happykittybunnypony

    i wonder if there is an official date for the release. i also wonder what retail stores will have them besides tokidoki. i have to get new glasses and would love these!!!!

  2. Cher

    Yay. The frames are cute. Could you bring back the perfumes? Rollerball or whatever, SiBERIA is my favorite scent. Please bring it back.

  3. polym

    When do these come out? Who will be have them? My optical shop hasn’t been able to get any info and I need to order 3 pairs of glasses soon.

  4. Bianca Hernandez

    When are these coming out? :( it’s already mid March… I’ve been waiting since January.

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