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Headquartered in Los Angeles, CA, tokidoki was founded in 2003 by designer Simone Legno and his partners Pooneh Mohajer and Ivan Arnold. An innovative line of apparel, handbags, cosmetics, accessories and more, tokidoki has built a worldwide following with its larger-than-life characters and designs. The brand’s cult status has fueled high-profile collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi's, Smashbox cosmetics, Xbox, T-mobile, Fornarina, Skullcandy and Medicom Toy.
tokidoki distributes its products to Nordstrom, Macys, Fred Segal, Karmaloop and approximately 1000 boutiques in more than 60 countries worldwide. tokidoki retail stores can be found in Los Angeles, Santa Monica and Milan, Italy.